Speaking & Media
Talks, podcasts and interviews
I speak about practical tracking: how to set it up, how to test it, and how to get data you can trust. Organizing an event or a podcast? Send me an invitation.
Topics I talk about
Server-side tagging
When it’s worth it, what it changes, and the setup mistakes I see most often.
First-party data
Sending CRM and offline conversions to ad platforms, enriching events, and tracking profit instead of revenue.
Google Tag Manager in practice
The data layer, testing, consent mode, and workflows that keep containers maintainable.
Google Analytics
Setups that answer real business questions, and the reports people most often misread.
Consent mode
How consent affects your tags, and how to set up consent mode without losing more data than necessary.
Learning analytics as a non-developer
How far you can get with GTM without writing code, and what to learn when you hit the limit.
Conference talks
A selection of past talks, not a complete list.
- MeasureSummitSecure Your GA4 Data: Stop Leaks & Take Control of Your SetupHow to stop data leaks and keep control of your Google Analytics setup.Talk
- GA4ward MK2Do’s and Don’ts of a GA4 MigrationWhat to do (and avoid) when moving to Google Analytics.Talk
- FurtherGoogle Tag Manager Data Layer 101What the data layer is and how to work with it in GTM.Talk
Podcasts and interviews
A few of the podcasts and interviews I’ve been part of, not a complete list.
- Standard Deviation PodcastA tracking tool from GoogleSeason 2, episode 6, with Juliana Jackson.Podcast
- No Hacks PodcastUA to GA4 MigrationsEpisode 82.Podcast
- DatarockerGA4 & GTM: Interview with Julius FedoroviciusWith Enrico Pavan.Interview
And one just for fun: GA4 for Poor, a Chrome extension that will solve all your Google Analytics problems.
Media kit
Bios and photos for event pages, podcast notes and articles. Free to use when you’re featuring me.
Short bio
Julius Fedorovicius is a web analytics educator and the founder of Analytics Mania. He helps marketers and analysts implement Google Tag Manager and Google Analytics and get data they can trust, through his blog, online courses and YouTube tutorials.
Medium bio
Julius Fedorovicius is a web analytics educator from Vilnius, Lithuania, and the founder of Analytics Mania, a blog that serves hundreds of thousands of marketers and analysts. There, he shares his knowledge, experiments and learnings related to web analytics, mainly Google Tag Manager and Google Analytics. He also runs the Google Analytics 4 and Google Tag Manager communities on Facebook, where people from around the world help each other, and helps others learn Google Tag Manager and Google Analytics with his online courses.
Long bio
Julius Fedorovicius is a web analytics educator from Vilnius, Lithuania. In late 2016 he founded Analytics Mania, a blog that continues to serve hundreds of thousands of marketers and analysts. There, he shares his knowledge, experiments and learnings related to web analytics, mainly Google Tag Manager and Google Analytics. He also runs the Google Analytics 4 and Google Tag Manager communities on Facebook, where people from around the world help each other, and helps others learn Google Tag Manager and Google Analytics with his online courses, taken by more than 10,000 students. Today his focus is server-side tagging and first-party data: sending CRM and offline conversions to ad platforms, tracking profit instead of revenue, and building setups that depend less on third-party cookies.
