About

Hi, I’m Julius

I’m a Web Analytics educator from Vilnius, Lithuania, and the founder of Analytics Mania.

How it started

I started using Google Analytics and Google Ads in 2011 and Google Tag Manager in 2014. At the time I was working at Omnisend, where I spent the first eight years of my career. I joined as a project manager and worked my way up to Head of Development, managing developers without being one myself.

Analytics was a small part of that job. But spending years around developers taught me a lot of their tricks (although I still don’t know how to code properly), and it showed me how much tracking work gets stuck in the IT queue for no good reason.

In 2016 I started running in-class Google Tag Manager workshops in Vilnius and launched Analytics Mania, a blog about GTM. Google didn’t have one, so I wrote it. In 2018 I published my first online course, and in 2019 I left Omnisend to work on Analytics Mania full time.

Who I teach

Marketers and analysts who aren’t developers but aren’t afraid of technical work either. In-house analysts who are tired of waiting for IT. Freelancers and consultants who manage tracking for many clients. Paid media and SEO people who suddenly own the tracking setup.

The promise has been the same in every course: after this, you’ll need a developer less often. And when you do need one, you’ll know exactly what to ask for.

What I work on

  • Google Tag Manager
  • Google Analytics
  • Server-side tagging
  • First-party data
  • CRM and offline conversions
  • Google Ads conversion tracking
  • JavaScript for tracking
  • Profit on ad spend (POAS)
  • Consent mode

I test what I teach on real setups first, including my own site. If a guide or a course lesson says something works, it’s because I ran it.

Timeline

  1. 2011

    First projects with Google Analytics and Google Ads.

  2. 2011–2019

    Omnisend, from project manager to Head of Development.

  3. 2014

    Started using Google Tag Manager.

  4. 2016

    Founded Analytics Mania and started teaching in-class GTM workshops in Vilnius.

  5. 2018

    Launched my first online course. Founded the Google Tag Manager Community on Facebook.

  6. 2019

    Left Omnisend to work on Analytics Mania full time.

  7. 2020

    Started the Analytics Mania YouTube channel.

  8. 2022

    Founded the Google Analytics 4 Community on Facebook.

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